Manchester Agenda – Vibe Marketing Tech Fest

Event Schedule

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Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.

🕒 9:00 AM

PANEL: What’s Keeping Modern Marketers Up at Night?

This panel aims to answer the tough questions that the modern marketing team is faced with today.

• Fixing the trust deficit among consumers today.

Speakers:

David Hicks (Co-Founder & Chairman) COACH

Giulio Beltramo (Head of Marketing) OneReatailGroup

TECH TALK: Hyper-personalisation via Contextual Signals, and Privacy-first Frameworks

As audiences fragment and consumer expectations rise, hyper-personalisation has become the defining frontier of marketing. Yet, the challenge lies in delivering relevance without compromising trust. This Tech Talk explores how contextual signals—ranging from real-time behavior to environmental cues—can power personalised messaging at scale, while privacy-first frameworks ensure compliance and consumer confidence.

PANEL: What’s Keeping Modern Marketers Up at Night?

Speakers:

David Hicks (Co-Founder & Chairman) COACH

Giulio Beltramo (Head of Marketing) OneReatailGroup

Naomi Horan

Head of Social

CLOUD NINE

Kanchan Lad

Head of Product – MarTech

PAPAJONES

Giulio Beltramo

Head of Marketing
ONERETAILGROUP

PANEL: What’s Keeping Modern Marketers Up at Night?

Speakers:

David Hicks (Co-Founder & Chairman) COACH

Giulio Beltramo (Head of Marketing) OneReatailGroup

Naomi Horan

Head of Social

CLOUD NINE

Kanchan Lad

Head of Product – MarTech

PAPAJONES

Giulio Beltramo

Head of Marketing
ONERETAILGROUP

PANEL: What’s Keeping Modern Marketers Up at Night?

This panel aims to answer the tough questions that the modern marketing team is faced with today.

1. Building brand: fixing the trust deficit among consumers today.
2. Balancing long and short-term goals: building brand, delivering great CX while driving immediate sales figures.
3. Keeping pace with changing customer behaviours, buying preferences, and market trends.

PANEL: What’s Keeping Modern Marketers Up at Night?

This panel aims to answer the tough questions that the modern marketing team is faced with today.

1. Building brand: fixing the trust deficit among consumers today.
2. Balancing long and short-term goals: building brand, delivering great CX while driving immediate sales figures.
3. Keeping pace with changing customer behaviours, buying preferences, and market trends.

KEYNOTE

TECH TALK: Hyper-personalisation via Contextual Signals, and Privacy-first Frameworks

CASE STUDY: Price Wars: Analytics to Make Discounts Truly Count

The competition is hotter than ever. The ability to set the right price at the right time has become a critical differentiator, and protects revenue margins. This session explores how to design smarter promotions and discounts that drive both customer loyalty and profitability. It will unpack how data-driven pricing strategies are reshaping the battlefield of customer acquisition and retention.

Takeaways:

How leading brands use machine learning to forecast demand and optimise discount strategies in real time.
Using predictive analytics to target promotions to the right cohort to maximise CLV.
Learn how sales seasons work towards marketing wins and business goals.

NETWORKING BREAK

TECH TALK: Rewire Your Marketing with ROI-driven Investments

Changing realities call for an agile approach. Navigate the ever-expanding technology landscape with confidence. Make strategic investments that align with your business goals and maximise your ROI. Break down silos and foster cross-functional collaboration to unlock the full potential of your tech stack.

CASE STUDY: The Attention Equation – Why All Consumption is Not Created Equal

UK consumers watch hours of content daily. But consumer attention determines media success as the ability to turn consumption into revenue. How can marketers calculate the value of this attention? How do consumer touchpoints—from websites and streaming videos to online searches and in-store visits—truly affect purchasing decisions?

Takeaways:

Analysing traditional and modern media channels to optimise efficiency in driving monetisation.
Consumer focus and intent as levers to optimise marketing mix, drive resonance, and learn from underserved arenas.
Dealing with fragmented consumer attention across a number of devices.

TECH TALK: Audience of One: Context-aware AI for Personalised Messaging

With 74% of consumers expecting brands to understand their unique needs, context-aware AI is redefining engagement. This tech talk explores how brands are deploying AI to craft messages that resonate with individuals, not segments. How will this be impacted by the rise of AI-created content or AI-enabled devices that curate choices for the user?

FIRESIDE CHAT: When Retail Shares Shelf Space: Capitalising on High-intent Moments in Retail Media

This fireside explores how retailers are monetising shelf space, balancing shopper experience with advertiser demand, and redefining the economics of retail marketing.

Takeaways:

How point-of-purchase targeting reaches consumers when they are already shopping.
How to leverage transaction and browsing data to deliver highly relevant ads.
Influencing decisions across multiple touch points, and who it works for.

NETWORKING LUNCH

CASE STUDY: Beyond Keywords: AEO as the Next Frontier of Search

Consumers are using AI-powered search engines for longer, more complex queries and to satisfy a broader range of intents, which vary significantly by category and context. According to Google’s 2025 Search Trends, voice and AI-enhanced queries grew 40% year-on-year, reshaping how brands must approach discoverability. This session explores how Answer Engine Optimisation (AEO) is redefining search strategy across categories and contexts.

TECH TALK: Measurement in the Golden Age of Campaign Optimisation

As consumer spending patterns shift, marketers spend more to reach them. As audiences become increasingly fragmented, brands must find a way to reach these smaller cohorts of shoppers, particularly with messages personalised to consumers’ specific needs. Creative pre-testing powered by AI can achieve scale and unlock new insights about what ‘works’ and then codify this knowledge so that campaign assets are both fit-for-brand and fit-for-platform. How can you be sure that the tools you are applying are working?

CASE STUDY: From Data to Dough: Democratising Data for Local Marketing

Discover how Papa Johns transformed complex customer data into simple, actionable insights for franchisees. This session explores how real-time data, smart segmentation and automated tools unlocked true local marketing at scale, driving stronger customer engagement, higher conversions and measurable revenue growth, all while maintaining strict data governance and compliance.

FIRESIDE CHAT: Standing Out When Everything Looks the Same

In a world where products are interchangeable and features are easily replicated, differentiation is no longer about what you sell—it’s about how you make people feel. This session explores how brands can rise above commoditisation by crafting distinct identities, delivering emotional value, and building trust through experience.

Takeaways:

Explore how visual identity, tone of voice, and UX can signal uniqueness in saturated categories.
Understand how customer experience—from onboarding to support—can become your brand’s signature.
Learn how to create lasting impressions through storytelling, consistency, and cultural relevance.

NETWORKING BREAK

CASE STUDY: Performance Marketing in the Age of AI: What Actually Drives Results?

AI is changing performance marketing fast, but not always in the way people think. This session looks at where AI genuinely improves outcomes, where marketers still need to apply judgement & why better automation does not remove the need for stronger commercial logic. It explores the tension between AI, creative, measurement + personalisation > why performance still depends on understanding customer intent, value & context. Hyper personalisation is part of that story, but only when it helps someone decide faster, buy more easily or improves real business results. If it just looks clever; it isn’t performance marketing.

TECH TALK: How AI Agents are Changing the Marketing Dynamic

As AI fundamentally redefines productivity, and how businesses operate, many tech leaders are predicting its impact will be more significant than the industrial revolution. But building a workforce fit for the future will require organisations to radically rethink the jobs people do as technical functions and decision-making are increasingly run by AI. What will the future performance marketer look like?